designer
designer
builder
builder
full-stack product creator
full-stack product creator
sebastian
t. GONZALEZ
sebastian
t. GONZALEZ
sebastian
t. GONZALEZ
I connect business goals with user needs to create high-impact digital products.
I connect business goals with user needs to create high-impact digital products.
I connect business goals with user needs to create high-impact digital products.
uruguay based
Clients
Clients
WORK
Take a look through some selected project I've been working on.
Take a look through some selected project I've been working on.
Fridi
Food discovery platform
Fridi is a web app I designed and launched to help independent food businesses in Uruguay showcase their offerings and reach new customers.
I identified a recurring challenge: many local businesses struggled to promote their food online and be discovered by new audiences.
I designed the platform, onboarded the first merchants, and launched the first MVP in Pando with nine active food businesses.
launched
Role: Product Designer & Developer
Platform: Web APP
Timeline: July 2025 - Present
TIFFOSI
Reimagining the sales experience
I led product design for an e-commerce application for a Uruguayan apparel brand.
The initiative began with a proposal I presented to build a digital platform where customers could browse the catalog and purchase effortlessly from any device.
I owned the end-to-end product design: user research, information architecture, user experience, and interface design. The goal was a clear, intuitive experience that improved product discovery and simplified purchasing.
I partnered closely with company leadership to define the product vision, align commercial priorities with user needs, and establish the foundation for one of the country’s early mobile shopping apps for apparel.
LAUNCHED
Role: UX/UI Designer
Platform: Mobile App
Timeline: January 2024 – Present
FICHA
Player eligibility verification system
FICHA is a digital tool I designed and developed for an amateur soccer league in Pando, Uruguay.
The project addressed a concrete operational need: referees and team delegates lacked a fast, reliable way to verify whether a player was eligible based on their medical certificate.
I designed and developed a mobile-first progressive web app focused on one essential action: search for a player and instantly view eligibility status.
I implemented real-time search with typo tolerance, a complete admin dashboard for more than 3,900 players and 29 teams, and an automated certificate-expiration workflow that removed manual oversight.
Following the MVP launch, I continued evolving the product with the client, adding features such as a disciplinary module to record and review player suspensions.
launched
Role: Designer & Developer
Platform: Web Application
Timeline: April 2026 – Present
TRIA HOME
Website identity redesign
TRIA HOME is a Uruguayan home décor and lifestyle retailer with an active social media presence and Meta campaigns.
I led a full e-commerce redesign, migrating the storefront from Shopify’s native frontend to Framer to deliver a faster, more distinctive shopping experience.
Shopify remained the backend for product, inventory, and payment management. I also integrated Meta Pixel and Google Analytics to preserve campaign tracking and conversion measurement.
launched
Role: Designer & Developer
Platform: E-commerce Website
Timeline: December 2025 – Present
Verdún inmobiliaria
Website design and development
I designed and developed the first website for a real estate agency that had no prior digital presence.
The project goal was a modern, easy-to-use platform where visitors could explore properties, understand the business, and get in touch quickly from any device.
I applied a mobile-first approach, defining the site’s visual language, color system, and typography to build trust and differentiate the agency in its local market.
The result was a clear, functional website that improved the agency’s online visibility and made it easier for prospective clients to connect.
launched
Role: UX/UI Designer
Platform: Website
Timeline: November 2024 - January 2025
EU SRL
Digital presence and brand identity redesign
I designed and led the delivery of a new website for a company that needed to modernize its online presence and better communicate its products and services.
The work included user experience and interface design, creating a responsive website where visitors could learn about the company, explore its catalog, and access contact information easily.
To deliver the project, I assembled and coordinated a small cross-functional team of a community manager and brand lead, guiding the work from planning through launch.
Together, we developed the brand’s visual identity, defining graphic direction, colors, and typography to establish a cohesive, professional presence.
We also strengthened the company’s digital presence by updating its Google Business profile, improving available information and creating more opportunities for prospective customer engagement.
Looking ahead, the site is structured to support future e-commerce functionality and validate online product sales.
launched
Role: Product Designer
Platform: Website
Timeline: September 2024 – November 2024
Odelus Detatech
Digital presence and visual identity
I designed the user experience and visual interface for the first website of a company bringing a specialized software product to market.
The goal was to establish a clear, professional digital presence that explained the product, communicated its value, and made it easier for prospective customers to connect.
Alongside the website, I developed the complete visual identity for the brand, including its logo, color system, and typography, creating a cohesive experience across devices.
The result was a modern, functional website that clearly positioned the software and strengthened the company’s digital presence.
LAUNCHED
Role: UX/UI Designer
Platform: Website
Timeline: February 2025
Redban
Definitive money digital conversion
This academic project began at Lisbon School of Design, where I explored the barriers to digital money movement in Uruguay.
Despite growing mobile adoption, many people still face friction when exchanging or transferring money quickly and simply between individuals.
In response, I developed a mobile-app concept focused on simplifying these transactions through a clear, intuitive experience.
I owned product concept development, collaborator recruitment, and the design of both the user experience and visual interface.
Although the product was not launched because of resource constraints, the project let me explore the full digital product design process—from initial idea through concept development and early validation.
project
Role: Founder & Designer
Platform: Mobile App
Timeline: July 2023 – December 2023
WORK
Take a look through some selected project I've been working on.
Fridi
Food discovery platform
Fridi is a web app I designed and launched to help independent food businesses in Uruguay showcase their offerings and reach new customers.
I identified a recurring challenge: many local businesses struggled to promote their food online and be discovered by new audiences.
I designed the platform, onboarded the first merchants, and launched the first MVP in Pando with nine active food businesses.
launched
Role: Product Designer & Developer
Platform: Web APP
Timeline: July 2025 - Present
TIFFOSI
Reimagining the sales experience
I led product design for an e-commerce application for a Uruguayan apparel brand.
The initiative began with a proposal I presented to build a digital platform where customers could browse the catalog and purchase effortlessly from any device.
I owned the end-to-end product design: user research, information architecture, user experience, and interface design. The goal was a clear, intuitive experience that improved product discovery and simplified purchasing.
I partnered closely with company leadership to define the product vision, align commercial priorities with user needs, and establish the foundation for one of the country’s early mobile shopping apps for apparel.
LAUNCHED
Role: UX/UI Designer
Platform: Mobile App
Timeline: January 2024 – Present
FICHA
Player eligibility verification system
FICHA is a digital tool I designed and developed for an amateur soccer league in Pando, Uruguay.
The project addressed a concrete operational need: referees and team delegates lacked a fast, reliable way to verify whether a player was eligible based on their medical certificate.
I designed and developed a mobile-first progressive web app focused on one essential action: search for a player and instantly view eligibility status.
I implemented real-time search with typo tolerance, a complete admin dashboard for more than 3,900 players and 29 teams, and an automated certificate-expiration workflow that removed manual oversight.
Following the MVP launch, I continued evolving the product with the client, adding features such as a disciplinary module to record and review player suspensions.
launched
Role: Designer & Developer
Platform: Web Application
Timeline: April 2026 – Present
TRIA HOME
Website identity redesign
TRIA HOME is a Uruguayan home décor and lifestyle retailer with an active social media presence and Meta campaigns.
I led a full e-commerce redesign, migrating the storefront from Shopify’s native frontend to Framer to deliver a faster, more distinctive shopping experience.
Shopify remained the backend for product, inventory, and payment management. I also integrated Meta Pixel and Google Analytics to preserve campaign tracking and conversion measurement.
launched
Role: Designer & Developer
Platform: E-commerce Website
Timeline: December 2025 – Present
Verdún inmobiliaria
Website design and development
I designed and developed the first website for a real estate agency that had no prior digital presence.
The project goal was a modern, easy-to-use platform where visitors could explore properties, understand the business, and get in touch quickly from any device.
I applied a mobile-first approach, defining the site’s visual language, color system, and typography to build trust and differentiate the agency in its local market.
The result was a clear, functional website that improved the agency’s online visibility and made it easier for prospective clients to connect.
launched
Role: UX/UI Designer
Platform: Website
Timeline: November 2024 - January 2025
EU SRL
Digital presence and brand identity redesign
I designed and led the delivery of a new website for a company that needed to modernize its online presence and better communicate its products and services.
The work included user experience and interface design, creating a responsive website where visitors could learn about the company, explore its catalog, and access contact information easily.
To deliver the project, I assembled and coordinated a small cross-functional team of a community manager and brand lead, guiding the work from planning through launch.
Together, we developed the brand’s visual identity, defining graphic direction, colors, and typography to establish a cohesive, professional presence.
We also strengthened the company’s digital presence by updating its Google Business profile, improving available information and creating more opportunities for prospective customer engagement.
Looking ahead, the site is structured to support future e-commerce functionality and validate online product sales.
launched
Role: Product Designer
Platform: Website
Timeline: September 2024 – November 2024
Odelus Detatech
Digital presence and visual identity
I designed the user experience and visual interface for the first website of a company bringing a specialized software product to market.
The goal was to establish a clear, professional digital presence that explained the product, communicated its value, and made it easier for prospective customers to connect.
Alongside the website, I developed the complete visual identity for the brand, including its logo, color system, and typography, creating a cohesive experience across devices.
The result was a modern, functional website that clearly positioned the software and strengthened the company’s digital presence.
LAUNCHED
Role: UX/UI Designer
Platform: Website
Timeline: February 2025
Redban
Definitive money digital conversion
This academic project began at Lisbon School of Design, where I explored the barriers to digital money movement in Uruguay.
Despite growing mobile adoption, many people still face friction when exchanging or transferring money quickly and simply between individuals.
In response, I developed a mobile-app concept focused on simplifying these transactions through a clear, intuitive experience.
I owned product concept development, collaborator recruitment, and the design of both the user experience and visual interface.
Although the product was not launched because of resource constraints, the project let me explore the full digital product design process—from initial idea through concept development and early validation.
project
PDF format, 4.6 MB
Role: Founder & Designer
Platform: Mobile App
Timeline: July 2023 – December 2023
DESIGN PROCESS
An iterative, user-centered approach.
An iterative, user-centered approach.
DESIGN PROCESS
An iterative, user-centered approach.
1
1
Brainstorm
Brainstorm
Generate ideas to solve the problem.
Research user needs, behaviors, and motivations.
2
2
define
define
Define the opportunity.
Identify practical ways to create value for users and the business.
3
3
design
design
Explore ideas through sketches, wireframes, and prototypes.
4
4
test
test
Gather feedback from prospective users.
Build a functional MVP for testing.
I work to understand user needs and expectations so I can create products that are useful, accessible, intuitive, and—when appropriate—visually compelling.
I work to understand user needs and expectations so I can create products that are useful, accessible, intuitive, and—when appropriate—visually compelling.
User experience is ultimately what people feel when they interact with a product.
User experience is ultimately what people feel when they interact with a product.
Design is not just what it looks like and feels like. Design is how it works.
Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs
Steve Jobs
Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs
ABOUT ME
How UX/UI became my professional path.
How UX/UI became my professional path.
ABOUT ME
How UX/UI became my professional path.
Sebastián Texeira González
Sebastián Texeira González
Sebastián Texeira González
uruguay
uruguay
uruguay
PDF format, 1.8 MB
I’m a digital product designer focused on creating simple, useful experiences for people. I’m drawn to work where design can solve meaningful problems, from improving visibility for small businesses to shaping new digital products from the ground up.
Across my work, I’ve contributed to the strategy and design of applications, websites, and digital platforms, owning work from user research and product definition through experience and interface design. I’ve also partnered directly with founders and businesses to align user needs with commercial goals.
I especially enjoy early-stage work, where I can contribute from the initial idea, establish product structure, and help turn a vision into a clear, functional digital experience.
Soy diseñador de producto digital enfocado en crear experiencias simples y útiles para las personas.
Me interesa trabajar en proyectos donde el diseño pueda ayudar a resolver problemas reales, desde mejorar la visibilidad de pequeños negocios hasta desarrollar nuevos productos digitales desde cero.
A lo largo de mi trabajo he participado en la conceptualización y diseño de aplicaciones, sitios web y plataformas digitales, encargándome de procesos que van desde la investigación de usuarios y la definición del producto hasta el diseño de la experiencia y la interfaz visual.
He colaborado directamente con emprendedores y empresas para alinear las necesidades del negocio con las de los usuarios.
Disfruto especialmente trabajar en proyectos que están comenzando, donde puedo aportar desde la idea inicial, construir la estructura del producto y ayudar a convertir una visión en una experiencia digital clara, funcional y atractiva.
Soy diseñador de producto digital enfocado en crear experiencias simples y útiles para las personas.
Me interesa trabajar en proyectos donde el diseño pueda ayudar a resolver problemas reales, desde mejorar la visibilidad de pequeños negocios hasta desarrollar nuevos productos digitales desde cero.
A lo largo de mi trabajo he participado en la conceptualización y diseño de aplicaciones, sitios web y plataformas digitales, encargándome de procesos que van desde la investigación de usuarios y la definición del producto hasta el diseño de la experiencia y la interfaz visual.
He colaborado directamente con emprendedores y empresas para alinear las necesidades del negocio con las de los usuarios.
Disfruto especialmente trabajar en proyectos que están comenzando, donde puedo aportar desde la idea inicial, construir la estructura del producto y ayudar a convertir una visión en una experiencia digital clara, funcional y atractiva.
PDF format, 1.8 MB
PDF format, 1.8 MB
Education
Education
PHOTOGRAPHY
PHOTOGRAPHY
A few photographs from my travels—landscapes, street scenes, and everyday moments.
PHOTOGRAPHY
A few photographs from my travels—landscapes, street scenes, and everyday moments.
